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Less than two years ago I took a deep breath and a leap of faith and began my podcast. When I started, I had no idea if anyone would be interested in what I had to say or find value in it.
Fast forward 18 months and I have a top performing podcast in the top 20% of podcasts and have found myself positioned as one of the go-to experts in my field.
One of the keys to my success was cultivating a podcast growth mindset along with approaching my podcast with a marketing mindset from the beginning.
You see, most podcasters make the mistake of thinking they just need to create and post and they don't often understand the deeper focus on marketing and promoting that is required to really grow their podcast. This results in getting just a dribble of downloads each month and a feeling of frustration and a sinking feeling that your content isn't good enough or that people just don't care what you have to say.
The truth is that you probably DO have a lot to say and your content is actually pretty good, you simply need to learn the growth hacks that will start increasing your downloads and visibility.
Apply for a free Podcast Growth Strategy session so I can help you get on track with your downloads and podcast growth.
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I was able to focus my marketing efforts and continue creating strong consistent content. I was also able to create a pitch deck to begin seeking smaller sponsors while I grow.
Before I did a podcast audit with Kristin I wanted to know how to get more people to notice the podcast and get more reviews. I have to say that Kristin knows her stuff!!! She advised me on a solid strategy that grew my podcast. Exactly what I needed!
Kristin is a strategist and really understands how to start and grow a podcast. I'm so happy I worked with her. I highly recommend her!
— Erica A.
Kristin had so many brilliant techniques for how to reach new podcast listeners. I implemented several of Kristin's strategies, and always saw spikes in my downloads soon after.
Kristin is a podcasting genius. She knows the industry from personal experience, and her tips are accessible for anyone. I highly suggest working with her!
I cannot say enough good things about working with Kristin Espinar. I recently had a podcast marketing strategy session with her and she opened my eyes to the possibilities.
I just got bogged down in the production and rhythm of making the episodes, that I was forgetting to implement crucial and not-so-obvious marketing tactics that would help me get more downloads and generate more leads.
Her fresh take and audit of my current marketing efforts helped me see the holes. I highly recommend working with Kristin.
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